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Producers & Content Creators
Fundraising & Events Support

Sabina Cruz

Melbourne, Victoria
  • Content Creator - Impact Story Strategist
  • Fundraising Expert - Campaign Coppywriting

I’m a purpose-driven communicator and fundraiser with over 12 years’ experience creating donor-centric campaigns that inspire generosity and drive meaningful change.

My specialty is impact storytelling ... not just capturing stories, but practising the craft of listening with discernment. I create safe, respectful spaces for beneficiaries and supporters to share their lived experiences, drawing out the heart of each story with care, dignity and insight.

I then translate those stories across platforms - shaping raw moments into clear, compelling narratives for radio, digital, print and video, ensuring the story connects emotionally while remaining true to the person and purpose behind it.

I’ve worked with a range of NFPs including 89.9 LightFM, Baptcare, Asylum Seeker Resource Centre (ASRC) and Aspire Church, partnering with teams to uncover stories that build trust, deepen engagement and move audiences to action.

Areas of practice include:

  • Impact story interviewing (beneficiaries & supporters)
  • Story discernment, curation and booking for on-air content
  • Email copywriting for appeals and engagement
  • Video planning and direction for story-led content
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Sabina Cruz
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Sabina Cruz
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