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Community radio FUNDRAISING

Jo Chapman is a seasoned media professional with 14+ years in radio. Her mission is to empower small regional stations with affordable, tailored solutions that drive sustainable fundraising and growth.

With expertise in relationship management, funding strategy, and live primetime broadcasting, Jo brings a wealth of knowledge and a diverse skill set that goes beyond expectations in her consulting portfolio.
Find out more
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The Model

Having worked in both metro and regional Christian community radio, I understand the financial pressures many stations face. For regional stations the costs of hiring experts across all necessary areas can be overwhelming and often, simply not feasible.

From fundraising managers and campaign copywriters; to major donor fundraising specialists, and highly networked partnerships managers—these roles are in high demand but often hard to finance on a small budget.

On-air talent who can also drive fundraising during appeals? They’re rare and invaluable.

What if I told you that my business - ChapChat, can offer all of these services through a self-funding or project-based model, tailored to fit your station’s needs?

Depending on your needs - ChapChat can tailor and personalise a consulting package for you - giving you access to my expert help, with a model you can definitely afford.  On the other side of small changes are big exponential growth results.

The first step … say hello :)

Consulting Offers

How can Chapchat help?

A small change with ChapChat could unlock the momentum you’ve been seeking. The risk?
You might ‘win some and lose none.’

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Donor Data Analysis

Extraordinary fundraising begins with the experienced analysis of your CRM/data. Careful evaluation, research and cleaning of your data to ascertain the best possible list of prospect major donors .. whilst highlighting both your general and monthly supporters. Note: If you do not have a CRM, then let me help you get started.
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Initiate Connection & Survey

Calling the donors identified in your data is the next step to finalize their passions and potential. Initiate a personal connection, survey their interests, and gain invaluable feedback for growth. This is also a great opportunity to say ‘Thank You’—often their first call from the station
they love and support.
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Direct Mail & Email Campaigns

Combine compelling direct mail with personalised email campaigns to engage both major and general donors, fostering stronger connections and driving financial support. These strategies inspire action and deliver the results you’ve planned and hoped for.
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Major Gifts & philanthropy

Develop a strategic program to grow major gifts by engaging donors, foundations, and corporations. Strengthen relationships through face-to-face interactions and effective fundraising management. Build a dedicated Major Gifts Team as your ambassadors and key stakeholders.
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APPEAL ANNOUNCER

Jo Chapman is not only an experienced off-air campaign fundraiser but also a highly regarded prime-time radio announcer. With a proven track record in appeal fundraising, Jo excels in delivering compelling on-air appeal broadcasts, whether live or pre-recorded, during your Appeal Intensive weeks.
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Thank you Program / Exceptional Donor Experiences

Personally thank each major donor in a timely fashion when they donate or give support of other kinds. Ensure the set up of a ‘concierge’ process to give exceptional customer service to your Major Gifts donors. Acknowledge their major life events and key celebration calendar dates, eg. Christmas.
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Special Events

Plan and execute special events like “Meet and Greet” cocktail style or dinner events, fundraising auctions, meet the CEO small group roundtables etc. Buy a table at other business breakfast events, and host 8-10 major donors at your team table. Even turn your stations AGM into a compelling engagement occasion (yes you read that right).
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campaign incentive partnerships

Build valuable partnerships with like-minded not-for-profits to mutually drive donations for both parties. This is the essence of an appeal incentive partnership. When charities pool their resources and choose collaboration over competition, it is a compelling offer to supporters, resulting in exponential growth for both parties.
A Charity providing an incentive partnership for Community Radio is a highly effective fundraising collaboration for both parties.
Ready to boost your fundraising efforts?
Schedule a consultation with Jo today and start transforming your campaign's success today!
Contact me Now!