Peter Krause brings more than 40 years of proven sales experience across Insurance and Financial Planning, Housing and Commercial Building, Membership Services, Retail, and Radio Sponsorship.
He has worked with everyone from government ministers and CEOs to business owners and frontline staff, adapting his communication style naturally to each audience. Peter specialises in presenting clear, compelling sales proposals and helping clients maximise their return on investment.
His background includes teaching sales at TAFE, consulting with organisations to improve sales performance, and leading large sales teams. His approach is grounded in needs-based selling, using research, open questions, attentive listening, body language, and a structured Relax – Disturb – Solution – Close framework to increase conversion rates.
Peter can strengthen your sales collateral, train your team, or step in to drive sales directly.
He also brings extensive experience in Christian radio, having served as a Board Member, CEO, and General Manager, as well as securing sponsorship sales across three stations. This gives him a deep understanding of the mission, the audience, and the unique funding landscape of faith-based media.
Engaging Peter means tapping into decades of sales expertise, fresh thinking on prospecting, and a practical, results-driven approach that helps organisations grow sustainable income.
